Top Ten Hot Tips for a Great Business Portrait!1. Get one! If you haven't been asked for a professional headshot, you will be. It's just a matter of time. You will need one for your web page, as well as for newsletters, news releases, articles, profiles, brochures and speaking engagements.
2. Hire a professional to photograph you. Office mates or spouses with new cameras don't count. Fancy cameras and lenses do not a professional make. You have to know how to use them!
3. Recognize the components of a good headshot: A neutral backdrop; A well-fitting simple top/jacket; Professional makeup; Good lighting; A relaxed expression that shows your competence and approachability; A flattering pose.
4. Choose a well-fitting suit and/or blouse that is multi-seasonal with a simple weave. Textures such as tweeds are distracting, and can create an undesired phenomenon of digital artifacts called "moiré".
5. Wear a solid color. You have a wide range of choices here: Gray, blue, green, purple, red, pink, or beige. Deep grays or navy blues photograph better than blacks. Avoid whites or very light pastels.
6. Have your makeup applied by a professional who understands studio lighting. Strobes can wash out your features, so extra enhancement is important. For both men and women, a good foundation powder can smooth the skin and reduce glare.
7. If you bring a friend, have him or her wait in another room. An extra pair of eyes may distract you during the session. The relationship between you and the photographer is a key element in making a successful portrait.
8. When posing, turn your body a quarter turn away from the camera. Then gently turn your shoulders and head back towards the lens. This pose avoids the straight-on mugshot look. Leaning forward slightly from the waist will elongate your neck and give you a welcoming look. Both good things!
9. Imagine that the lens is your best client. Welcome that client with your eyes. Think of the relationship you have with this person. This exercise will make your energy become outer-directed and add approachability and warmth to your portrait.
10. Recognize the value of a communicative, beautifully lit business portrait. You deserve the best when it comes to your professional image!
Gretje Ferguson Photography www.gfergphoto.com 781-461-9202